Smaller isn't better: Verizon spits out smaller Yellow Pages

Posted here for your amusement... a picture showing the difference between the full size 2006 Verizon Yellow Pages for Brooklyn, N.Y. and the silly looking smaller 2007 offering.

While the new model is much easier to stand upright on it's edge for such silly pictures as the one above that is the only real "advantage" that I can find. The all important interior typeface is smaller and harder to read, no doubt done in an attempt to force seniors and the visually impared to use their overpriced directory service.

And it looks really silly between the full-sized 2007 Verizon White Pages and their 2007-08 B2B directory.


I find it hard to believe that Verizon saves any money with the smaller books considering that they dumped at least twice the number of directories in the lobby as there are apartments in this building. Maybe some company accountant proved that by making it smaller their advertisers got less and they made more?

KraZyMike